Education Session Speakers
Bonus Program: The Empowered Communicator
Sunday, September 22, 2024
8:30 AM - 2:00 PM
![](https://mscaconference.org/wp-content/uploads/together-headshot.png)
Keith & Rebecca Klein Scott
Afternoon Education Showcase
Monday, September 23, 2024
1:00 PM - 3:00 PM
Crystal Washington
Futurist, Author & Hall of Fame Speaker![](https://mscaconference.org/wp-content/uploads/MSCA-Headshot-04.png)
Crystal Washington
Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity.
As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics and makes them easy to understand and accessible for everyday people. Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe.
Crystal is the author of the books One Tech Action: An Efficiency Guide for Busy Non-techie Professionals to get More Done, Build Better Relationships, and Enjoy More Free Time and The Social Media Why: A Busy Professional's Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+, and Blogs for Business.
Michael Rosone
Vice President of Service Sales, Arista Air Conditioning Corporation![](https://mscaconference.org/wp-content/uploads/MSCA-Headshot-05.png)
Michael Rosone
Negotiation Essentials – Tips and Tricks for Success
Tuesday, September 24, 2024
9:45 AM - 11:00 AM
Shaabini Alford
Seasoned Plumbing and Mechanical Professional![](https://mscaconference.org/wp-content/uploads/MSCA-Explore-Headshot-Shaabini.png)
Shaabini Alford
Shaabini Alford is a seasoned professional in the plumbing and mechanical contracting industry, with a career spanning back to 2003. Shaabini has worked for two of Southern California's leading Mechanical, Electrical, and Plumbing (M.E.P.) contractors and is known for consistently delivering excellence. As Executive Vice President of Southern California Operations, Shaabini led several departments to continuously deliver on-schedule and maximize profit. Shaabini’s strengths include contracts, crisis management, risk mitigation, conflict resolution, cultivating a culture of trust and accountability, teamwork, integrity, and, of course, fun!
Stay Cool – Navigating HVAC Refrigerant Trends
Tuesday, September 24, 2024
9:45 AM - 11:00 AM
Philip Johnston
Sr. Director of Product Planning, Daikin Applied Americas![](https://mscaconference.org/wp-content/uploads/Philip-Johnston-1-300x300.png)
Philip Johnston
Woody Woodall
MSCA and MCAA Instructor![](https://mscaconference.org/wp-content/uploads/MSCA-Explore-Headshot-Treatments-04122024-3.png)
Woody Woodall
Unlock Success – Inside Plumbing Service
Tuesday, September 24, 2024
9:45 AM - 11:00 AM
John Geiling
President, JPG Plumbing & Mechanical Services![](https://mscaconference.org/wp-content/uploads/msca-headshots-35-1.png)
John Geiling
Kori Gormley-Huppert
President, Gormley Plumbing + Mechanical![](https://mscaconference.org/wp-content/uploads/msca-headshots-36-1.png)
Kori Gormley-Huppert
Michael Wallenstein
Co-President, Neptune Plumbing![](https://mscaconference.org/wp-content/uploads/msca-headshots-37-1.png)
Michael Wallenstein
Demystifying Heat Pumps and Heat Pump Water Heaters – Myths, Deployment, and Strategic Advantages for Contractors
Tuesday, September 24, 2024
9:45 AM - 11:00 AM
Dan Lawlor
Environmental Policy Analyst, United States EPA![](https://mscaconference.org/wp-content/uploads/Dan-Lawlor-300x300.png)
Dan Lawlor
Jamie Kono
Building Research Engineer, Pacific Northwest National Laboratory (PNNL)![](https://mscaconference.org/wp-content/uploads/Jamie-Kono-1-300x300.png)
Jamie Kono
Jeff Wanner
Systems Engineer, Pacific Northwest National Laboratory (PNNL)![](https://mscaconference.org/wp-content/uploads/Jeff-Wanner-1-300x300.png)
Jeff Wanner
Robert Vilches
Training Specialist, UA ITF![](https://mscaconference.org/wp-content/uploads/Robert-Vilches-1-300x300.png)
Robert Vilches
Identify Tomorrow's Leaders Within Your Existing Workforce
Wednesday, September 25, 2024
8:45 AM - 10:15 AM
10:30 AM - 12:00 PM
Steve Thomas
Motivational Speaker![](https://mscaconference.org/wp-content/uploads/MSCA-Headshot-06.png)
Steve Thomas
Steve is not a motivational speaker. He is a speaker who will motivate and inspire you, but that is not his ultimate priority. Instead, Steve will challenge you to look at things with a new perspective and help you understand why being intentional in what you say and do, especially with your team, will bring higher productivity and an all-around better environment. Steve consistently ranks as MSCA’s highest rated speaker and is a popular speaker throughout the industry.
Building Resilience – Tackling Mental Health, Suicide and Substance Misuse in our Industry
Wednesday, September 25, 2024
8:45 AM - 10:15 AM
10:30 AM - 12:00 PM
Brandon Anderson
Vice President of Safety, AGC of Missouri![](https://mscaconference.org/wp-content/uploads/MSCA-Headshot-07.png)
Brandon Anderson
Brandon Anderson, Vice President of Safety at AGC of Missouri, has 26 years of experience in the construction industry, holding various positions from leadership to senior safety and senior employee development specialist roles.
Mr. Anderson is not only a lifelong construction professional but also an advocate for total worker wellbeing, with a focus on Mental Health, Suicide, and Substance Misuse.
In 2022, he co-founded AGC of America’s National Task Force; Mental Health, Suicide Prevention. He currently serves as the co-chair; and on numerous other committees nationally. His passion and personal experience run deep, and his impact is recognized throughout the Midwest and nationally.
Margin Mastery – Creating Value to Elevate Your HVAC Business
Wednesday, September 25, 2024
8:45 AM - 10:15 AM
10:30 AM - 12:00 PM
Frank Favaro
Founder and President, ServeCentric Coaching![](https://mscaconference.org/wp-content/uploads/MSCA-Headshot-08.png)
Frank Favaro
Frank Favaro is the Founder and President of ServeCentric Coaching in Cleveland, OH.
As the first CX Coach certified by the renowned DiJulius Group, Frank has set a high bar in the customer experience domain. His approach, distinguished by impressive credentials and holistic methods, was shaped during his successful tenure as one of MSCA’s top account executives from 2016 to 2020.
Frank’s entrance into the industry was marked by the absence of traditional technical skills, product knowledge, or an established client base. Yet, he overcame these challenges to achieve extraordinary success, doubling the national average for net margin—a testament to his focus on authentic relationships and superior customer experience. "I've lived and breathed the challenges and triumphs of this industry," Frank says. "Now, my mission is to empower others with the strategies that led to my success."
At the core of Frank’s philosophy is the conviction that the pinnacle of sales and marketing effectiveness lies in delivering exceptional customer experiences.
Hiring Your Next Technology – Mastering the Art of Technological Acquisition
Wednesday, September 25, 2024
8:45 AM - 10:15 AM
10:30 AM - 12:00 PM
Jonathan Marsh
CEO and Founder, SteelToe Consulting![](https://mscaconference.org/wp-content/uploads/Marsh-Jonathan-300x300.png)