Welcome to the 40th Annual MSCA Education Conference in Austin, Texas.This year is about more than the future of our industry—it’s about making the time to plug in, reset, and take care of yourself so you can lead your business at a higher level. Over the next few days, you’ll step away from the day-to-day and into a space built for learning, connection, and honest conversations with peers who understand the challenges our industry face. Gain practical ideas, fresh perspective, and real tools— leave recharged, focused, and ready to show up stronger for your team and your business. For forty years, this conference has been one of the most valuable things you can do for the success of your company. Welcome back to the best week of the year.