Opening Session – Bending the Curve: Tools to Unlock Organization Growth

Join MSCA Chair Mark Crockett as he welcomes attendees to the 36th Annual MSCA Education Conference!

Our first keynote speaker is Bonin Bough, and he will be bringing a message of how to unlock your organizational growth. Growth is the only thing that matters in business in the 21st century. Whether you are an employee at a start-up or working for a global brand, Bonin brings tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.

You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-$350 million before they were acquired by Unilever for close to $1 billion. He will also share how he is now working with a portfolio of companies that are developing the technologies and platforms that will help your organization to unlock this type of success in the future.

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